Nickelodeon SDCC 2017 Booth Design

2017
Art Direction, Graphic Design, Exhibition Design
NICKELODEON SAN DIEGO COMIC CON 2017
I had the pleasure and challenge of once again working on the design of Nickelodeon's San Diego Comic Con booth for 2017. This was a huge project, made possible by an entire team at Nickelodeon and Glow Exhibitions. My role was to create the graphic elements, design the installations, and illustrate the artwork [and pineapple], and provide technical specs to the fabrication team. Process and photos below, as well as credits.

Lead Designer: Anthony Petrie
Booth Concept & Design VP: Christopher Groll
Art Director: Oona Stern
Fabrication: Glow International Exhibitions
Project Manager: Te'Niijah Bussey
Photo Credits: Oona Stern + Thomas DiGrazia

 
Nickelodeon SDCC 2017 Booth Design
FINAL COMIC CON BOOTH DESIGN
The giant pineapple housed an interactive video experience and was fabricated with a metal frame structure with sublimated fabric panels.
Nickelodeon SDCC 2017 Booth Design [Pineapple]
Nickelodeon SDCC 2017 Booth Design [Pineapple]
Nickelodeon SDCC 2017 Booth Design [Pineapple]
Nickelodeon SDCC 2017 Booth Design [Pineapple]
Nickelodeon SDCC 2017 Booth Design [Pineapple porthole detail]
Nickelodeon SDCC 2017 Booth Design [Pineapple]
Nickelodeon SDCC 2017 Booth Design [Me in front of the pineapple]
Nickelodeon SDCC 2017 Booth Design [Pineapple and front desk view]
Nickelodeon SDCC 2017 Booth Design [Front desk view]
Nickelodeon SDCC 2017 Booth Design [Front desk view]
The multi property signing wall installation was created by printing on plywood pieces cut to shape and layered. 
Nickelodeon SDCC 2017 Booth Design [Multi-property wood installation]
Nickelodeon SDCC 2017 Booth Design [Multi-property wood installation]
Nickelodeon SDCC 2017 Booth Design [TMNT Animation team, Kevin Eastman, and Stan Sakai]
Nickelodeon SDCC 2017 Booth Design [Front desk view]
Nickelodeon SDCC 2017 Booth Design [Me in front of the multi-property wood installation]
The Hey Arnold wall was made from flat layered gator board, and a fabricated fire hydrant with vinyl graphics.
Nickelodeon SDCC 2017 Booth Design [Hey Arnold wall view]
Nickelodeon SDCC 2017 Booth Design [Hey Arnold wall view]
Helga's Shrine was designed and sculpted by Glow Exhibitions. iPad screens have live Instagram feeds from the con.
Nickelodeon SDCC 2017 Booth Design [Helga Shrine - Design credit: Glow Exhibitions]
Nickelodeon SDCC 2017 Booth Design [Helga Shrine - Design credit: Glow Exhibitions]
Nickelodeon SDCC 2017 Booth Design [Helga Shrine - Design credit: Glow Exhibitions]
Nickelodeon SDCC 2017 Booth Design [Helga Shrine Detail - Design credit: Glow Exhibitions]
The storefront is window is a fabricated Rocko TV with gator board characters atop.
Nickelodeon SDCC 2017 Booth Design [Rocko storefront and product display]
The TMNT installation was made with vinyl decals on layered gator board and acrylic sheets for the buildings. The windows were die-cut to allow LED lighting from behind. This area was for a 'design-your-own' t-shirt experience.
Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
INITIAL BOOTH RENDERS [PRE-PRODUCTION]
IN-PROGRESS CONSTRUCTION PHOTOS
Courtesy of Glow Exhibitions
Courtesy of Glow Exhibitions
Courtesy of Glow Exhibitions
Courtesy of Glow Exhibitions
Courtesy of Glow Exhibitions
Courtesy of Glow Exhibitions
Courtesy of Glow Exhibitions
Courtesy of Glow Exhibitions
Courtesy of Glow Exhibitions
TECHNICAL DRAWINGS AND PROCESS WORK
Overhead diagram view
Rug Design
Back view of TMNT installation design
Front view schematic of TMNT installation
TMNT wall + Helga shrine + Hey Arnold transition wall mock-up
Storefront schematic
Back view of storefront design
Multi-property installation schematic
Desk side view schematic and pattern wall behind pineapple
Reception and front desk elevations
Hey Arnold and product display schematic
Helga's window schematic
Fire hydrant art and schematic
Fire hydrant art and schematic
Pineapple artwork flat panel skin artwork
Pineapple artwork flat panel leaf artwork
Pineapple diamond artwork
SpongeBob porthole schematic
SpongeBob entrance schematic
Donatello sketch for TMNT installation
Leonardo sketch for TMNT installation
Michelangelo sketch for TMNT installation
Raphael sketch for TMNT installation
TMNT icons with unused artwork for the wood installation
SDCC EXCLUSIVE USAGI YOJIMBO TOY PACKAGING DESIGN
Figure on display at SDCC
Final package design
PACKAGING CONCEPTS AND SKETCHES
©2017 Nickelodeon

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