In the early stages of negotiations between Reebok and the UFC I was tasked with developing an initial graphic direction for potential fight uniforms, that would later go on to inspire the final designs that were recently released by the brand.
My first inclination was to look to look at the simple but unique graphic style of the old Pride Fighting Championship posters. The shapes that were used were always really simple, but their applications were bold and the posters were mostly typography-driven.
Quick concept sketch for how the graphics could lay over a body.
Branding was imperative. The goal was the make it clear that these were UFC uniforms and to highlight the fighters name. The graphics were to be clear and iconic, and to mature past the patchwork look of having multiple sponsors represented on the apparel that distracted from the UFC brand.
Graphic layout options for the compression top and board shorts:
Mock-up of fighter Johny Hendricks in a compression top and fight shorts with the potential graphic direction:
The final graphic application based on my inital graphic direction. This was project was finished after I already left the company, so I did not oversee the final apparel graphics below:

You may also like

S.H.I.E.L.D. Files: Hulk
2015
Character Design, Graphic Design, Illustration
Reebok X Marvel Limited Edition Footwear
2012
Fashion, Graphic Design, Illustration
Chartzilla
2016
Graphic Design, Illustration, Typography
SpongeBob Squarepants NASCAR 400 Style Guide
2015
Art Direction, Branding, Graphic Design
Harvey Beaks Logo
2015
Branding, Graphic Design, Illustration
Reebok x NFL Footwear
2015
Art Direction, Graphic Design, Product Design
Predators
2015
Digital Art, Graphic Design, Illustration
TMNT Super Shredder Style Guide 2017
2016
Art Direction, Graphic Design, Illustration
Animal Atlas Series 2
2017
Official Mattel Food Fighters Screen-Prints
2015
Character Design, Graphic Design, Illustration
Back to Top