NICKELODEON'S TEENAGE MUTANT NINJA TURTLES STYLE GUIDE
This is the core TMNT style guide for all consumer products going forward for 2015. All CG character art is supplied by the animation studio. All other illustrations, graphics and patterns were created by me. All artwork is © Nickelodeon 2015.
INTRO: With the new Core Teenage Mutant Ninja Turtles Style Guide, you’re in for some very noticeable changes. The refreshed character art is more stylized and colorful, and the unnatural lighting and dense blacks of our launch guide have been replaced with saturated primaries and stark whites.
Group compositions show off each brother’s individual personality within the team dynamic, while compositions featuring a single Turtle celebrate the elements that make him unique.
An emphasis on action and depth gives all compositions a dramatic and explosive quality. Also, the show’s action and humor are now more synchronized through the use of “emoticons” that convey what the characters are feeling and thinking in funny and unique ways.
Finally, typography retains its roots in street art and comic books, characterized by hand-drawn elements contrasted with clean, dimensional, blocky letters.
You may also like
Game Design, Illustration
Batman Returns Skull Thugs Tee
Drawing, Graphic Design, Illustration
A Warrior's Dreams Vol. 1: The Bushido Code (Samurai)
Art Direction, Graphic Design, Illustration
Nickelodeon SDCC Booth + Retail Products 2016
Graphic Design, Illustration, Exhibition Design
Graphic Design, Illustration, Typography
WWE Magazine BRAWL
Graphic Design, Illustration
Shredder Style Guide FW17
Branding, Graphic Design, Illustration
YouTube Comedy Week 2013 Posters
Graphic Design, Print Design, Typography
"See the Land of Ooo"
Digital Art, Graphic Design, Illustration
Some Assembly Required
Graphic Design, Illustration, Print Design