Harvey Beaks Logo

2015
Branding, Graphic Design, Illustration
Official show logo for Nickelodeon's new animated series, Harvey Beaks. ©2015 Nickelodeon.
The logo went through many title changes through the course of the project. I tried to keep the direction and overall feel consistent throughout each iteration. The challenge was creating a logo that was to be used across different mediums including television, web and consumer products, that really felt like the show and was compelling to a children's demographic. The following are some initial hand sketches for type exploration:
Sketch process for Harvey Beaks show title:
Alternate logo concepts for Harvey Beaks:
It was important not only to have the logo feel like it fit in with the unique art style of the backgrounds, but also to take on the individual characteristics of the main character, Harvey. These logos show various ways of incorporating the textures and line weights used in the animation, contrasted with a playful and legible type treatment.
Scrapped logo concepts for previous unused titles:
Key Art:
TV Show Opening:
Logo in use:
One of the more interesting parts of creating a logo for television use, is that it needs to be translated into different languages as well. I think Norwegian is my favorite...

You may also like

Kung Fu Hustle Blu-Ray DVD Steelcase Art
2014
Graphic Design, Illustration
Supernova Schematic (Star Wars)
2015
Digital Art, Graphic Design, Illustration
SpongeBob Squarepants Movie Style Guide
2014
Art Direction, Graphic Design, Illustration
Ghostbusters Style Guide 2017
2017
Art Direction, Graphic Design, Illustration
Batman Returns Skull Thugs Tee
2015
Drawing, Graphic Design, Illustration
Jason Takes Manhattan (Friday the 13th VIII)
2015
Digital Art, Graphic Design, Illustration
Reebok X Marvel Limited Edition Footwear
2012
Fashion, Graphic Design, Illustration
American Horror Story S6 Style Guide
2016
Graphic Design, Illustration, Print Design
Over the Garden Wall Poster
2016
Character Design, Graphic Design, Illustration
Fun Coupon
2014
Graphic Design, Illustration
Back to Top