Official show logo for Nickelodeon's new animated series, Harvey Beaks. ©2015 Nickelodeon.
The logo went through many title changes through the course of the project. I tried to keep the direction and overall feel consistent throughout each iteration. The challenge was creating a logo that was to be used across different mediums including television, web and consumer products, that really felt like the show and was compelling to a children's demographic. The following are some initial hand sketches for type exploration:
Sketch process for Harvey Beaks show title:
Alternate logo concepts for Harvey Beaks:
It was important not only to have the logo feel like it fit in with the unique art style of the backgrounds, but also to take on the individual characteristics of the main character, Harvey. These logos show various ways of incorporating the textures and line weights used in the animation, contrasted with a playful and legible type treatment.
Scrapped logo concepts for previous unused titles:
Key Art:
TV Show Opening:
Logo in use:
One of the more interesting parts of creating a logo for television use, is that it needs to be translated into different languages as well. I think Norwegian is my favorite...

You may also like

Fringe: "White Tulip"
2012
Graphic Design, Illustration
Teenage Mutant Ninja Turtles Style Guide 2015
2014
Art Direction, Graphic Design, Typography
Rambo: First Blood Pt. II Licensed Screen-Print
2015
Digital Art, Graphic Design, Illustration
Extraction Plan
2016
Graphic Design, Illustration, Typography
Some Assembly Required
2012
Graphic Design, Illustration, Print Design
A Warrior's Dreams Vol. 1: The Bushido Code (Samurai)
2017
Art Direction, Graphic Design, Illustration
SpongeBob Squarepants NASCAR 400 Style Guide
2015
Art Direction, Branding, Graphic Design
Pizzalangelo
2015
Character Design, Graphic Design, Illustration
Chum Chart
2014
Digital Art, Graphic Design, Illustration
Monumentour
2014
Digital Art, Graphic Design, Illustration
Back to Top