![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/6c472ab8e6bb80b0f33b2ffcc0914a12e267804223573abaa07c31101aafb2163bc59efcdea6e82a_rw_1200.png?h=f65b2dc2cb45aacc491710d7270cad07)
I once again had the pleasure of working with Mattson Creative on some assets for another style guide, this time for Ghostbusters! The following are graphics and process sketches for their 2017 product style guide. Art Direction: Ty Mattson, Design: Anthony Petrie ©2017 Sony.
STYE GUIDE ASSETS
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/08ba081b4d2c83d33400acc549db15c226d72a5ca781de853dfa43b006feac38f7c73f140ecb4ef5_rw_1200.png?h=3b3ff4b6a0bf9a4511951cdd4671b2ac)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/3a9f6f2ff1945653fb7f25926f3d057b450be8edd967b698b2481234034897b35460b5796b880488_rw_1200.png?h=5d55537da1ec5ebe19817d7f841e2e3d)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/738421d2fe266d2e3f62245f16434ac415af65ec4faa7caf8bec88cc12e8dcb587fc81047adf4d31_rw_1200.png?h=04f0d3d5e0a9bc17acadda5f65309c3b)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/d482276784e330b8008a18b4adbc5edfb477ad2bc4b5c29376646e34d629a4c9c30b198ffe05fe9a_rw_1200.png?h=48d6f855772eab40439556256f7ff5dd)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/84d9c7a52ec17aea5791c00c3d5fb635cb791d4f565e211490f3728d370f5bc575561895e22f3665_rw_1200.png?h=d39a3c8796289ab2ea983a9a0c1d351c)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/870d6423aa3c59573812dbec9e8cec33283c5dcdd43da09cd15e24b5bfc65e75ca3ef75afc8e10f7_rw_1200.png?h=db36235dfa85ca5c2b51a6259747c56b)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/732ffe217de79163bec4b35cb08e5f5b077b8dc111ceae366873c2542ea6e1d5e44d89968c0319a1_rw_1200.png?h=a706785b161182d33053e7952169262a)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/ade13e636875c89a6d97a2e51cf86090e42fba33b46025d5873ddee25d3c36ac18fabfedea46fc52_rw_1200.png?h=dc75b3952d60a23ca651a91f6b5d3e33)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/b13654c5c8a87fc021025dd39cf850fd6e3baab12776eae2ac4e2c24b6230d75c0e6630bd2b2fb74_rw_1200.png?h=1f543de87eaf36d1319d9f618179088d)
PRODUCT APPLICATIONS
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/bcd2135ee4a6ed6e1e05318143c2fcbdc66b4085bb4faf2d39c3e473d83ced77ee577a034b3071cf_rw_1920.jpg?h=b13270d0ad23c64845a984d40deda238)
PROCESS SKETCHES / INITIAL PITCH DECK
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/6e8e146446d986cf32b66fd221a00922c119cf8d2c05b3372f638ff3ad2e5d8d00dd724891fa8940_rw_1200.png?h=dc32e047d48f5e426c07dc3926f8b5ae)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/1fa47b2e203d354e217c4b52780de4410ca9e32ec82f23d7846f9d5fc5c92d01fe2936c0bf69b9a7_rw_1200.png?h=fa9024697dcc15a6262847a90171ae7a)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/539e0b7f5ab2e93128e9d679273ff1f4a6005de9543367207e00fc9931e74317028efacd735c0e12_rw_1200.png?h=0048b2cb3e072b736d2c1e9e7dbf0406)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/4d5109df1c61cc45b485446eda6ed412a85a0bba6c8c7f2730c356a25885cbedeeae18d4c8844b54_rw_1200.png?h=e2e2fc3179679c0217d5b2aeeb45ca9c)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/525d1ed021293cd2c12a0ee9fa62fb5b014d5ce99503cfda9810b21268212ef4249f20ddff3978e7_rw_1200.png?h=9c2ed7a40602d3861d11038253a0e6ee)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/804c6d2a4097b89c8de5e888cd41572e57eb9916a0d6e2919b35c3ecf3a51d69910857f26b7ce218_rw_1200.png?h=c4ecea9df14b1e9927aae61a9d456f5a)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/16ec3f37e0ddccd1e3ae007660e6103c03be46471a290b3dd60cc1801272a12bfc29295b3864a5b4_rw_1200.png?h=b29376d3e33cd412561ef7d2933edb83)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/78887455b03878da23d18631d2c0edf5ceb18c0663db6f0846a9a05b3a533f28691572bbfe952979_rw_1200.png?h=cc4ad857a42be69bfdc3c63550dbbd74)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/784e684d2f9e917650c284b8935c904b6c6da0606b493a3e4da25375e351f4aa248308cde3f3b08b_rw_1200.png?h=a50aff23b82486f02fa731db1f161f59)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/ba477744c8800ad6e2b912a726e9bb70c8d87d2da9afa3396eb4ad9b565feafa3c6c74e5da4a3aca_rw_1200.png?h=1b4a960fc9375162568ef78396b79ac6)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/14481f26b85bd4be4ab2104025dc4c71cc2f1eb77701e7e765dd88ad26c4a76fbc6118f0f98ac219_rw_1200.png?h=fb6c8e514f839c1d410b1c9bb4814668)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/31913e2dca9d6789475dfdaf67927b6f3c1047d37d038a453597b6c47651f3c5571b47afdefab8f5_rw_1200.png?h=ab5dcdad9eeffcbd3e6616cd397adfaf)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/00c87738eb0b77eceacaa795196554e4734253dc01ddfbf2b94bca4d1d120ddfc3cc72dd790cf501_rw_1200.png?h=7583582eb351dacb9ba8557b724c5654)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/3bbeddfe687f4234aa4c269767f7261133718ad98b08160789166f15b4f2f92a7235ec52490438e7_rw_1200.png?h=96bd0115760d8220eb86e2f19348b015)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/fb75c719e80ca1e168bce8d5b85469628e7f91235a1dcf564ecee4144e14b18f4ace2360bf3f1c88_rw_1200.png?h=02b1ea3bc0d68ebac6a0bda42d2106dc)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/f9c0f9618f0059affde6bdefe282bba4e35e50be1f95667fbe186b5a97ef288009457f42ee073d1b_rw_1200.png?h=e983c05da7cb31c98715468a3421bbf1)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/808d5c1db8b782dc021cd34ce2a156c26a5cb321b7a40b678538cc18a3dbf46b3d48ee12deb29148_rw_1200.png?h=5f2f6f141a0280632428a96029020eec)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/6dd65c52515af5dae45f605121191f5f7d3a46ffabbb1ae4f86f8693250ddde3b277a2a3bad41ee2_rw_1200.png?h=43dcf7f169e5b0c641d10580c7573e31)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/1a9c683a8d861096ad7aa0be9314626d42250c5dfe27417f924d50fbd51c7ac1673a4320b7a62063_rw_1200.png?h=5d78d2f32a9e4e5faa967c2b61a31022)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/3354eb8ce7fc0e01906503f9007b4afd0c4777f351b648d9871b9143383bc3305b7b03d1a5b515b7_rw_1200.png?h=392951706c99feee4baae1b79e3fe477)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/64222321ad323a80d0821393f50d0dcdf10202d669a62e171d2c3dec2eb1348cc17e728f04d1526c_rw_1200.png?h=38a891703757cbfd64c004152e23acbe)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/c255f8c6011d6528099723f9d64f5f71cb3136c4f3b6ffcd6c1b7e840013afeebe4a53bb53b77254_rw_1200.png?h=f5b6d50992d814b0eab376e3e6e08c5d)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/97d2343f8f0924453acaf0a370f48a12f5fab852932cabf62add08dd603550cbfc632661c962afc9_rw_1200.png?h=3df33583cc407bfc90334521bf670db1)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/20787e24b9b40ea381de38bfc72344c01ec9865b50f627dea8553e0a9eddc540bd7d28cca8726c08_rw_1200.png?h=63b64763402f4727ac8d8f974fbfa2d5)
![](https://cdn.myportfolio.com/4e80716921aea9ee65fd41a4f690a253/f3f22e1b4c005f991079c884d37abc52449a9c3136d896ef05e4575fa426ee2820c2e80ea81c8080_rw_1200.png?h=f224ad90f6c03d133a9dda6234d1e427)
©2017 Sony